Hello fellow food lovers!
I was awoken early on July 4th to one of my most favorite sounds. It was the sound of a 5 year old girl tumbling out of her bunk bed and tiptoeing into my room ever so careful, to make sure she did not wake the 'stinky boys'. She leans over my face and whispers those words only a mother like me loves to hear ' mom, wanna sneak out to Starbucks?'...........................
I catapult out of bed (quietly) and together we sneak out for our 'girl time'. As luck would have it, Zurich has a few Starbucks dotted around the city (14 stores I think). Ironically, there just happens to be one less than a block from our front door.
For the first few months it took me by surprise that Starbucks can thrive in a city like this (main competitor is Nespresso http://www.nespresso.com/ because everywhere you go - and I do mean everywhere, serves up the most amazing delicious coffee. They grind the beans, they foam the milk, they warm your cup. OK, the service leaves a little to be desired.
After this weeks big news I have been wondering if we, on this side of the pond, are going to see a reduction in the number of stores or has Starbucks expanded a little 'smarter and slower' across the European continent?
As I have been living here almost a year now, I have come to understand 'what' Starbucks is to locals. It is a gathering place. It is the place (with universal branding) you can say to anyone in the City or outskirts, 'lets meet at Starbucks on Bahnhof Strasse'. No need to give directions, or explain how to find it. They treat you exactly the same way here as they do in the US. Coffee is great, service is friendly and they do not bother you if you are sitting there all day tapping into their very generous free WiFi.
So, my little girl and I spent a lazy 4th of July morning basking in the early morning Zurich sun, drinking coffee and talking about American politics and her new school.
She ate a sprinkle donut to show her patriotism, but switched 1/2 way through to the 'Berliner' pastry we had bought for the boys.
The simplest things in life like a coffee at Starbucks will evoke memories for both of us for a very long time to come and I sure am glad that when little Rory summons me to drag my weary bones out of bed for some one on one time with her at our local coffee house, that they only word I know is absolutely!
Signing off for today,
WiseMona
I was awoken early on July 4th to one of my most favorite sounds. It was the sound of a 5 year old girl tumbling out of her bunk bed and tiptoeing into my room ever so careful, to make sure she did not wake the 'stinky boys'. She leans over my face and whispers those words only a mother like me loves to hear ' mom, wanna sneak out to Starbucks?'...........................
I catapult out of bed (quietly) and together we sneak out for our 'girl time'. As luck would have it, Zurich has a few Starbucks dotted around the city (14 stores I think). Ironically, there just happens to be one less than a block from our front door.
For the first few months it took me by surprise that Starbucks can thrive in a city like this (main competitor is Nespresso http://www.nespresso.com/ because everywhere you go - and I do mean everywhere, serves up the most amazing delicious coffee. They grind the beans, they foam the milk, they warm your cup. OK, the service leaves a little to be desired.
After this weeks big news I have been wondering if we, on this side of the pond, are going to see a reduction in the number of stores or has Starbucks expanded a little 'smarter and slower' across the European continent?
As I have been living here almost a year now, I have come to understand 'what' Starbucks is to locals. It is a gathering place. It is the place (with universal branding) you can say to anyone in the City or outskirts, 'lets meet at Starbucks on Bahnhof Strasse'. No need to give directions, or explain how to find it. They treat you exactly the same way here as they do in the US. Coffee is great, service is friendly and they do not bother you if you are sitting there all day tapping into their very generous free WiFi.
So, my little girl and I spent a lazy 4th of July morning basking in the early morning Zurich sun, drinking coffee and talking about American politics and her new school.
She ate a sprinkle donut to show her patriotism, but switched 1/2 way through to the 'Berliner' pastry we had bought for the boys.
The simplest things in life like a coffee at Starbucks will evoke memories for both of us for a very long time to come and I sure am glad that when little Rory summons me to drag my weary bones out of bed for some one on one time with her at our local coffee house, that they only word I know is absolutely!
Signing off for today,
WiseMona
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